CrowdStrike Revs up Race Sponsorship, Backs New Business Networking Program with SRO Motorsports America

By December 6, 2018Series News

Sunnyvale, Calif. — CrowdStrike, Inc., the leader in cloud-delivered endpoint cybersecurity protection, today announced a season-long partnership with SRO Motorsports America, the producers of Blancpain GT World Challenge America. The Sunnyvale, California-based tech company has renewed its title as Official Series Sponsor and Cybersecurity Provider of North America’s top GT production-based road racing series for the second year running.

CrowdStrike, which was founded in 2011 to redefine how companies can stop hackers from compromising their valuable information, is committing to a new business venture with SRO – the GT Paddock Club. This invitation-only hospitality venue is designed to accelerate business connections between the many companies represented in the paddock and their corporate guests at each race. What is planned to be a best-in-class experience will also be sponsored by current CrowdStrike Racing partner Amazon Web Services (AWS), new series sponsor Purple Monkey Garage and title sponsor Pirelli. CrowdStrike’s logo will also be featured on each racecar in the series and all team transporters. It will also be shown prominently on every racing driver’s suit, and on series branding at all 11 races in 2019.

The fast-growing cybersecurity company, which has been featured on CNBC, Fortune, USA Today, the Wall Street Journal, Forbes, CNN, ABC World News, Fox News, Bloomberg and the Washington Post, will continue hosting its popular “CXO Summits” at select races. At these hospitality events, decision-makers in the cybersecurity world are invited to meet, discuss the biggest problems in security today with industry leaders and then enjoy a relaxing weekend of gourmet dinners and experience the thrill of racing from a behind-the-scenes vantage point. AWS will join CrowdStrike once again to sponsor the CXO conferences, building a world-class executive experience paired with motorsports events.

George Kurtz, the CEO and co-founder of CrowdStrike, is an accomplished racer himself. The 2017 GTSA-class champion will compete in the sportscar series for the fourth consecutive year. Kurtz, along with executives at CrowdStrike, hosts each CXO conference at a key market such as the San Francisco Bay Area, Austin, Toronto and multiple locations on the East Coast.

“We’re renewing our partnership with the series because we’ve identified race weekends as a great opportunity to continue expanding our rapidly-growing business with one of the most unique guest experiences anyone can offer,” said Kurtz. “Not only that, but we’re raising the bar on hospitality and entertainment with our sponsorship of the new GT Paddock Club. Along with AWS, Pirelli and Purple Monkey Garage, we’ll create a highly valuable platform to encourage business connections among the many corporations that are involved with SRO’s race series.”

“The CrowdStrike team has exemplified how to build business-to-business activations within the paddock and we’re thrilled to grow our partnership,” said Greg Gill, president and CEO of SRO Motorsports America. “We welcome George and his team back as our Official partner and are excited to expand the program with our new GT Paddock Club.”

The first race weekend in 2019 will be held in Austin at the Circuit of The Americas, a purpose-built Formula 1 track in Central Texas. CrowdStrike will host its first CXO Summit of the season along with a gathering of sponsors and car manufacturers to launch the GT Paddock Club. The March 1-3 race weekend will also be the season kickoff for GT3, GT4 and TC classes. The full schedule can be found at world-challenge.com.

More news and announcements can be read at crowdstrikeracing.com and on CrowdStrike Racing’s social media accounts:
Twitter: twitter.com/CrowdStrikeRcng
Instagram: instagram.com/crowdstrikeracing
Facebook: fb.me/CrowdStrikeRacing
LinkedIn: linkedin.com/company/crowdstrike-racing

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SRO Motorsports Group, the architect of modern GT racing
Over the past 25 years SRO has specialised in the promotion and organisation of motorsport series around the world. Inextricably linked with GT racing’s revival in the early 1990s, currently SRO predominantly promotes series that adhere to the successful GT3 and GT4 regulations. Indeed, these rules – a common framework allowing manufacturers, teams and drivers to compete equally with one another – have helped to establish SRO as the global leader in customer GT racing.
Today, SRO’s influence and organisation can be seen around the world. Its flagship continues to be the European-based Blancpain GT Series, which features both the Sprint and Endurance Cups. Its annual highlight remains the iconic Total 24 Hours of Spa.

SRO Motorsports Group is chaired by company founder and CEO Stephane Ratel and has offices in London, Paris, Liège, Austin, and Hong Kong. Its dedicated team of full-time and freelance staff work with the support of numerous national sporting authorities and sanctioning bodies to offer teams, drivers and manufacturers the world’s best professional, Pro/Am and amateur GT racing platforms.