aFe POWER Plans Exciting Fan-Related Promotions in 2017

By March 6, 2017Series News

Win tickets to the PWC events, Social Media Games and other promos set

AUSTIN, Texas – Pirelli World Challenge series sponsor Advanced FLOW Engineering (aFe POWER), a manufacturing leader of automotive cold air intake systems, performance air filters, fluid filters, intake manifolds turbochargers, programmers, throttle body spacers and exhaust systems, has established an exciting racing fan related promotion around the 2017 PWC season.

Joining North America’s top GT Production-based race series last year as a series partner, aFe POWER was founded in 1999 and is headquartered in Corona, Calif., in two facilities totaling 160,000 square feet including their 77,000-square foot headquarters and manufacturing facilities. An 87,0000-square foot warehouse and Research & Development facility was added in 2012.

The aFe product line includes over 2,500 applications, which are all designed, developed and manufactured at its headquarters. The aFe Power product line-up includes air filters, air intake and exhaust systems for most late model cars and trucks.

In 2017, aFe POWER has developed a variety of promotions and race activations through the 2017 Pirelli World Challenge series with ticket giveaways, racing fan videos and PWC driver events. aFe POWER has three social media outlets to help with the 2017 PWC fan activities including Twitter (@afepower), Instagram (afepower) and Facebook (aFe POWER). In addition, the company’s hashtag is #afepower.

“We enjoyed our company’s relationship with the Pirelli World Challenge in 2016,” said Ryan Takashimi, vice-president, special projects for Advance FLOW Engineering (aFe POWER). “And we wanted to expand our partnership in 2017 to include the racing fans and the PWC teams and drivers. We have planned a number of different promotions this year at the PWC events including giving four tickets and paddocks away at each race weekend. We know the fans will have a great time with Pirelli World Challenge and aFe POWER. Watch our Social Media outlets for the upcoming announcements and fan events.”

The Pirelli World Challenge enters its 28th consecutive season competing on many of North America’s most prestigious road circuits with seven separate classes from the likes of GT3 sports cars such as Cadillac, Porsche, Ferrari, McLaren, Mercedes, Acura, Nissan and Aston Martin right down to the Touring Car B division of cars like Honda Fit, Chevrolet Sonic, Mini-Copper and Mazda 2. In 2017, eleven racing weeks are on the Pirelli World Challenge schedule beginning on March 9-12 in the streets of St. Petersburg.

“We were thrilled with our association with Advanced FLOW Engineering (aFe POWER) last year,” said Greg Gill, president and CEO of WC Vision, producers of the Pirelli World Challenge. “The company has a tremendous reputation in the automobile and truck aftermarket segment and has proven to be a leader with its superb products. Now, we have expanded aFe POWER’s involvement with the Pirelli World Challenge in 2017 with more fan interaction and promotions.
It’s fun to have a company participate in a variety of race weekend promotions with PWC.”

Among the many in-house capabilities provided by aFe POWER including the manufacturing of air filters, air intake systems, exhaust systems, headers, torque converters, intercoolers, are CNC machining, CAD design, 3D printing, 3D scanning, fabrication, dyno testing, mandrel tube bending, flow and filtration testing, assembly, kitting, warehousing and more.

All of the 2017 Pirelli World Challenge racing events will be televised on a taped-delay basis by CBS Sports Network as well live streaming on www.motortrendondemand.com and www.world-challenge.com.